Does that work in a market like China where qualified employees are highly sought after?
Yes, even in China, we have a large number of colleagues who have been working for us for a very long time by Chinese standards. Some have even been with us since the establishment of the subsidiary. For long-term success in this market, you need a good and stable local team.
To develop new markets, knowledge transfer is necessary. Isn’t that one of the biggest challenges?
It is indeed. We have to have a well-trained team if we want to be successful in the long term. Wörwag will continue to rely on intensive training of colleagues at the various locations. We want “made in China” to mean the same quality as “made in Germany,” which is why we have many employees coming to Stuttgart for training. That is the only way to ensure consistent Wörwag quality in the application of special technologies in China or other countries.
What role does innovation play?
Innovation helps us and our customers to be more competitive in the long term. Therefore, it is crucial that we keep asking ourselves how we can maintain and increase our leadership in our strategic business fields. Recent innovations in film coatings are just one example.
Are innovative products the main factor for sustainable development?
No, although such products matter, they are only one part of our overall concept. Another element would be, for example, sustainably optimized manufacturing processes for customer plants that we offer via specially tailored services.