No secret recipe
When we opened our first office in China over ten years ago we were entering a completely new environment, business and work culture. Although it was tricky sometimes, we have now learned how our own culture and the Chinese culture fit together. As they say in my favorite sport, “If you can’t use the sails, you have to row.”
We are used to tricky challenges. So we did what we have done many times before in the one hundred-year history of our Swabian family business: We simply worked on finding the best recipe for our coatings. Tinkering and developing on a daily basis takes more than a little knowledge and a few robots. That’s why our recipe remains inquisitive employees. They have the creative ideas and do the developments that shape and secure our future. So we foster friendship, ensure training and encourage dialogue, enabling our employees to feel comfortable with us both now and into the future. This is something that is noticed by our customers – who also know that they can rely on Wörwag quality all over the world.
Last year, we launched our new magazine for customers and employees. Starting with this issue, we are inviting a broader readership to delve into its pages and take a closer look inside our paint pots: We will talk about all the places you find paintwork and explore the many colorful worlds where Wörwag products are making a difference. In this issue, we will even journey as far as China, to our factory in Langfang. Enjoy your reading!
Hannes Wörwag, Managing Director