The Worwag Way of Life
As the crow flies, about 7,000 kilometers lie between Zuffenhausen and our US site in Lafayette, Indiana. When I started at Wörwag as Technical CEO in 2013, a visit to our American subsidiary was soon on my schedule. There I experienced a family-type atmosphere, loyal employees, streamlined official channels and new technology. The American Way of Worwag.
Wörwag has long since taken off in the United States, but there are many miles of air travel, countless telephone conferences, English lessons and the employees’ strong commitment behind the success story that began nearly 20 years ago. All of that effort was made to provide American buyers with the same quality product that so many of our customers on this side of the Atlantic already rely on.
Now we’ll jump into the thick of the action: what do our colleagues over there think the opportunities and risks in the international daily business routines are? There’s much more on that in the cover story.
The customer portraits take us back to Europe. Wörwag insiders disclose why Rolls-Royce still relies on manual labor for painting. They also explain how BMW’s e-mobiles are protected from UV rays and how the family-owned Austrian company Blum uses ecological products to paint their furniture fittings.
We are pleased to be showing many faces at Wörwag on the following pages—all faces of people who work together closely as a team to develop our recipes for success.
Dr. Achim Gast, Chairman of the Management Board