A bit of an eye full
And a shirt full. On shoes, hair and everywhere. Even under fingernails. It was a furious paint fight marking the finale of an extraordinary undertaking, in which we dealt with colour in a completely different way. In this issue, we’re presenting white goods—radiators, refrigerators and washing machines—in a way I have never seen before: in a purpose-built white room.
Have you ever thrown paint at your colleagues? I haven’t. It was a new experience for the participating employees, too. The photographer had one shot to get it right. What if something went wrong? The temptation to take up the challenge won. Experience has taught us that it always takes courage and creativity to venture into uncharted territory. Wörwag comes up with new ideas every day—and now, for a change, we prove it in front of the camera. The result is surprising, as are the tricks involved in the manufacture of white paints.
After the colourful spectacle, the participant’s clothes were ripe for a main wash with pre-wash cycle. Fortunately, it was not our indestructible paint on the fabric. The dirty business of laundering is, incidently, the speciality of a fantastic laundromat in the heart of Barcelona. We were there when things started spinning.
Dr. Peter Moritz, Managing Director
